For over 40 years, King Group Hospitality has perfected the art of food retail services. For us, it has always been quality over quantity, as our staff diligently works on providing the ultimate food experience to all our customers.

King Group Hospitality's first venture was in the year 1970 in India. CEO, Manjit Singh's love for food and a vision for creating a formidable food empire, led to the success of King Group that we see today. The company set foot in Dubai in the year 2010 with the launch of it's brand Kulcha King and since then has grown leaps and bounds reaching to 13 outlets in UAE with the staff strength of 350 by the year 2016. The brand Kulcha King was then sold in the year 2017 to Wakira Investments for AED 28 Million.

The current Managing Director Vicky. M. Sethi has taken the venture even forward with the formation of Amritsr Restaurant in the year 2018 in Thailand. In 3 years the brand Amritsr has its existence with 5 outlets out of which 2 outlets are in Bangkok, 1 in Phuket and 2 in Dubai with a staff strength of 150.

Then King Group launched it's brand Amritsr in the year 2018 in Thailand & now has a existence of 6 outlets out of which 2 are in Bangkok, 1 in Phuket and 3 in Dubai. Moving forward King Group launched it's Pure Veg brand by the name of "Punjab by Amritsr" in October 2021 & look forward to go global.

We are now promoting indian sweets and street food in various malls, supermarkets and hypermarkets.

Punjab is a multi cuisine concept restaurant which will cater to multiple taste buds along with introducing Indian sweets for all occasions in UAE. Our sweets and food at Punjab are prepared keeping the utmost hygiene in place.